Although I am considered “new” to the blogging community in 2022, I have been around a lot longer than you have been aware of me- I have actually been blogging on and off since 2011.
In 2017, I officially started The Ella Eris Beauty and lifestyle blog, as well as obtaining an EIN as my intentions were to start an ecommerce business – selling makeup tools and eventually creating my own line of makeup. The intent of the blog was to begin gaining exposure and eventually start my business, praying I would be successful.
I enjoyed blogging so much, however, I never achieved as much success that I could have due to the fact that I really didn’t know how to plug my blog. I depended strictly on other WordPress bloggers as well as my own personal social media accounts for exposure.
My blogging journey ended in 2019 when I deleted all of my content. I felt like a failure, and I was embarrassed because I wasn’t able to follow through with my dreams, mentally or financially. So I decided to just get rid of all evidence that there ever was an Ella Eris Beauty in existence, and I never gave it a second thought.
Around the holidays in 2021 I started entertaining the idea of bringing Ella Eris back to life for the first time. At that point, my wedding planning was over, I was working crazy hours and I decided that I wanted to take up blogging as a hobby again – no unrealistic expectations, strictly creating content as a creative outlet.
At first, I started buying random things, self-improvement books, subscribing to various monthly beauty subscription boxes, different types of skincare and makeup, trying to lay a foundation as to what my blog was going to be about. I started writing down different ideas about things to review and share with my audience, and it became clear to me that I didn’t just want to be a beauty blogger. Of course, I love makeup, but it’s not as important to me as it once was.
I stopped religiously doing my makeup for quite some time, and I hardly had any products that were not expired at the time of starting this blog, at this point in my life my priorities had changed, I was more interested in maintaining healthy skin than painting my face. I had matured in so many ways from the time I had first started blogging until now. There were other things that were more important to me than the latest makeup products and buying a ton of makeup that I probably would never end up even using completely.
As I got to writing more and more, I found myself wanting to share more of me and who I am without the beauty products being my main focus. I wanted to turn my readers on to new things that I love, in hopes that they would find whatever I may be talking about to be as interesting as I did. I started to feel the need to be transparent about things I struggle with such as mental health, self-love, self-care, and confidence.
With the discovery that I can be more than a makeup lover and writer and start really diversifying my content, I started to realize that my blog would be more successful than if I just concentrated on one main fixture.
I have so many goals and aspirations for this blog and my brand that I want to follow through with, and I want like to share them with my audience, as being labeled as a Beauty and Lifestyle blog can be confusing for the reader when I am writing a one off post about anything other than beauty and lifestyle.
I want to create more content regarding mental health, such as suffering with body dysmorphia, coping with bipolar disorder, and share my own experiences about my own journey and what has helped to get me through some of my darkest periods. When the time is right I would like to talk about grief and the loss of my sibling, Jacob, however, I just don’t feel like I am ready yet. My hope is to put my struggles out there so that a person who may be going through or has gone through the same thing in their life knows they are not alone.
Ultimately, I want to be able to help others and support others and be a source of comfort and someone they feel they can talk to freely and share their struggles with, as sometimes it’s easier to talk to someone outside the box, even if you don’t know them or are corresponding with them via virtual platform.
I want to be able to share my world in terms of the things that I enjoy, such as music, in hopes that someone else will find joy in a band or song that they may have never even heard of in their lifetime if they hadn’t read about it in my post. I want to share my favorite books and albums, educate others about people they have never heard of, such as in my Icons & Muses Series, not only for the education aspect, but to keep the memory of those individuals long gone alive in some form. To be able to contribute, even the smallest fragment, to a person’s legacy, is of the highest forms of honor to me.
My goal as of now is to grow my blog, perfect my craft, create awesome content and network and connect with as many people as I can through various platforms. I want to subscribe to everyone’s blog, I want to follow and support everyone on their social media accounts, I want to share other writer’s work with the world and to help inspire others and give them the push of confidence they need to continue creating their content when it seems like no one is listening. I truly believe that there is a place for everyone in the blogging community as well as any other platform, you just need someone to believe in you and help you put yourself out there for the world to see.
My long term goal is to build this blog, continue to do what I love, monetize and start giving back to the community. As you may have read in my Boxycharm reviews I would like to start making donations of unopened and unused makeup, beauty tools and skin care products to local women’s shelters instead of letting it go to waste, I can give someone else an opportunity to enjoy a product that makes them feel beautiful and self-confident, that they otherwise wouldn’t have had.
Recently, I have started thinking of more ways that I could help out in areas of community outreach, such as providing donations of feminine hygiene products, self-care products, clothing, and other forms of donations to help women in need who are receiving only the basic human needs. I want to be able to form networks with brands and sponsors who are willing to aid in this type of community work. I would love to create some kind of curated special beauty box that I can deliver once a month with new products for women to try, so they can feel amazing about themselves and special while they are going through a rough patch in their lives. Likewise, I think that if I were in a difficult situation like that, it would mean a lot to me to have something that makes me feel good on the inside as well as the outside. I would also like to include some kind of activity such as a fun journal prompt book or self-help work book that is entertaining and fun as well as therapeutic in my “care packages.” I just want to give someone in need something beautiful and fun to look forward to as they work through the difficult situation life has thrown at them.
I want to build relationships with those in need and to be able to provide some kind of emotional support as well as friendships, learn their stories and possibly help them build their own platform to share their stories with others, help them to put what they are feeling into words and help them create something beautiful that they can be proud of and hopefully pass on to someone else that is just starting the journey they may know all too well.
It is my goal to start creating a business plan very soon and start the process of getting things up and running and figuring out what I have to do to make things happen. Although, I have a lot of work and research to do to be able to achieve these goals, but I do not think in any way that they are unattainable or unrealistic. As I keep working on myself, my content and connecting with others, I believe that with a lot of research, hard work, and persistence I WILL be able to achieve my goals and live out my dreams and everything will fall into place.