While I was getting ready today I thought about sharing with you my fears and concerns about starting my cosmetics line, Ella Eris Beauty. I have hinted a bit regarding my business venture on my blog but I haven’t really written too much about it. As you can see, I have been doing some polls on my blog in order to get some community feedback as to what you would like to see as a product in a makeup collection/line and let me tell you, I appreciate all the feedback you guys have provided me-its really opened my eyes having the input of those who potentially would become customers of the brand knowing that they would be seeing exactly what they would want from a brand, which I think is sooooo important.
Believe it or not, I have been working on my brand, on and off, for about a year now. The idea has taken many forms since the beginning, from just being a beauty supply site, to makeup tools, and now to actual makeup. I have done so much research as well as testing product to bring you the very best that I can, knowing that affordability with quality would be my number one priority-and I would never find myself selling garbage that I, myself, would not use. I have fallen down a hole so many times, buying mostly eye shadows and highlighters, that I had really high hopes for and then opening them and they are a complete dud! It is the most disappointing thing about purchasing “affordable” makeup.
With all that being said, as confident as I am about the quality of the makeup and other products that I am planning to launch, I still have so many fears about getting this whole idea off the ground. My worst nightmare is that I will come on here and see reviews of my product and they will be all negative, after all, we all have an opinion on “what is good” or “what is bad” and what if my opinion is a lower standard than yours?! I am scared that I will take even the slightest constructive criticism to heart as I am a very sensitive person. Will I be able to develop a “thick skin” and just take the negative and turn it into something positive? I suppose that the struggle of putting yourself out there is realizing that you do need to change things about yourself in order to stay confident and constantly evolve as your brand does.
On all of our blogs we give honest reviews whether we like the product or not, most of the time we are reviewing large company’s products that will most likely never see our opinions, only consumers who we are trying to shield from purchasing a janky product. Now, I’m thinking to myself…”that could have been the brain child of someone’s dream that I just bashed…” I suppose that this is something I never thought of until I was thinking of creating my own line of cosmetics and, to be truthful, it scares the hell out of me.
OR, do I just take the highroad and ignore the reviews all together and keep doing my thing? But then I might be putting out crappy product and not even know it! Ugh!!! So many scenarios play out in my head that I am overly thinking or obsessing over.
I am getting to the point of getting this all off the ground finally and I just want to be successful. I want my vision and dream of having beautiful, affordable, quality makeup available for all. I hope to help people who cannot afford high end cosmetics to go to my brand and find something they can be equally as happy with. I want whoever that uses my cosmetics to feel beautiful and confident. I just want to do right by everyone and be well received in the “beauty community.” I am not looking for fortune or fame or even a YouTube channel. I am looking for something to fill a void within myself that I feel passionate about. Something for me to develop, help others, and grow.
By no means is any of this easy. I have been back and forth between what I want to sell, how I am going to sell it, and how I am going to fund it. I’ve stressed, crunched numbers, and even shed some tears over how I was going to make this all happen and now that I am just about close to the place where I want to be I start over thinking and getting down on myself for no reason. One day I want to show my children that even when everything and everyone may be against you, you can still rise, even if you failed, you gave it your all and didn’t give up and to me that is the best lesson one can learn.
I think more than anything, this venture is about me. It is about me proving to my own self that I can do this. I shouldn’t care what friends, family, or outsiders think. I know I can do this. Even if I fail it will be a triumph that I made my dream come true. I am not looking to be a mogul or an influencer, I am just a girl that wants to make her hobby and passion into a business so all can enjoy.
At the end of the day, I know in my heart, that I am going to proceed with this dream of mine. I will not imprison myself in my own negative thoughts with no belief in myself. I have come a long way, over came many obstacles in my way and I have decided that I am not stopping.
I am going to make this work.